New Product Introductions

Fox & Company has worked on more than 250 new product introductions in more than 200 market segments. Depending on client need, Fox & Company can help with new product ideation and definition, market opportunity analysis, positioning, concept testing, packaging, branding, pricing strategy, through to launch implementation.

Fox & Company has also worked with several clients to improve the effectiveness of their new product development and commercialization. For more information on this, please see Innovative Ways to Unorganize for New Product Success