Books

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	HOW TO GET TO THE TOP: Business Lessons Learned at the Dinner Table by Jeffrey J. Fox In How to Get to the Top, Jeffrey Fox combines his own experience with lessons learned at the family dinner table by business leaders such as Jim Donald, CEO of Starbucks; Tom Chappell, founder of Tom's of Maine; Leslie Blodgett, CEO of Bare Escentuals; and George Steinbrenner, principal owner of the New York Yankees. The essential guide on how to get to the top -- and stay there.
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	Secrets of Great Rainmakers by Jeffrey J. Fox Based on more than 50 interviews with industry leaders from a wide variety of fields, Jeffrey Fox reveals the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.
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	The Dollarization Discipline: How Smart Companies Create Customer Value... And Profit From It. by Jeffrey J. Fox and Richard C. Gregory Named a Top 30 Business Book of 2005 by the Editors of Soundview Executive Book Summaries Jeffrey Fox and Rick Gregory explain how smart companies effectively "dollarize" the economic value created by their products and services. Every day, good companies suffer because they create financial value for customers but arenąt able to keep their fair share. This is because most marketers cannot fully articulate the value customers get from their products, and the argument falls to the lowest common denominator ­ price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary gain a customer receives in exchange for the price paid. This book offers step-by-step strategies for doing just that.
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	How to Become a Rainmaker : The Rules for Getting and Keeping Customers and Clients. by Jeffrey J. Fox This Wall Street Journal and Business Week best seller is the Fox handbook on making more sales. Filled with pointed tips on sales efficiency, effectiveness, and style, Rainmaker is the most readable book on selling on the market today. It is sure to make your best salesperson better, and will move new hires swiftly up the learning curve of professional selling.
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	How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register by Jeffrey J. Fox In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical and doable. "Superstar" brims with ideas for making your cash register go "ka-ching."
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	How To Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know by Jeffrey J. Fox Jeffrey Fox offers sound rules to succeeding in small business, whether you're running a bookstore, consulting business, or restaurant. In short chapters that range from administration and cash flow to marketing and hiring, Fox reminds entrepreneurs what's important and what's not, what makes a business succeed, and what causes it to fail.
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	How to Become CEO : The Rules for Rising to the Top of Any Organization by Jeffrey J. Fox In Jeffrey Fox's New York Times Bestseller, How to Become CEO: The Rules for Rising to the Top of Any Organization, Fox presents 75 commonsense rules about successfully conducting your career.
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	How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees by Jeffrey J. Fox This primer on evaluating an employee's performance, attitude, and priorities is a common sense guide to communicating and socializing when you're the boss. An essential guide on what matters in management.
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	How To Land Your Dream Job: No Resume! And Other Secrets to Get You in the Door by Jeffrey J. Fox With business bestsellers like How to Become CEO, Jeffrey Fox is unsurpassed when it comes to empowering readers to gain the edge on the competition. But before you can run the company, you have to get your foot in the door -- and in How to Land Your Dream Job, a repackaged, re-titled edition of Don’t Send a Resume, Fox shows how to do exactly that.
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